Alicia Beachley has forged a successful career since she started out working in hospitality sales and marketing and then transitioning into below the line marketing activity. In February 2007, with her dream in-house role on the table, Alicia decided to leave the security of her full-time corporate job, improve her work/life balance and work from home.
In 2007 Alicia started April5, an independent and specialised multi-service agency that would ignite her passion for creating campaigns that drive consumer action, change behaviour and that deliver measurable results for clients. With more than 16 years agency experience, Alicia has managed a vast array of campaigns from million dollar sales promotions to new product launches and national retail and experiential events for a broad range of major clients.
April5 works with a talented pool of specialists and provides Director level input, support and personalised service to its clients. The business has developed in response to its clients and has grown with their needs, delivering strategic solutions and expert advice as well as a keen focus on personal interest, investment and involvement in client relationships. April5 prides itself on being more than an agency partner to its clients, rather an invaluable part of its clients’ teams.
Alicia began her agency career with international sales promotions agency The Continuity Group in 1993, where she gained invaluable experience in retail sales promotions working with major clients such as Coles, Woolworths and Franklins. In 1996 her move to the role of Account Director at Creative Sales provided Alicia with experience in FMCG and sampling/events. Alicia was at Creative Sales for three years managing accounts including Unilever, Arnott’s, Philips Mobile Phones, Pepsi and Ozemail. In 1998, Alicia moved to Hausmann Communications to set up the promotions division. Working directly with Judi Hausmann, Alicia was responsible for the development of the group and integration with the PR teams. Alicia managed clients including Nokia, Unilever, Cerebos, George Weston Foods, Commonwealth Securities, Warner Home Video, and Starbucks.
Alicia is currently on the Executive Committee of the Australasian Promotional Marketing Association (APMA), the industry body for promotional marketing agencies in Australia and New Zealand and also a subsidiary of The Communications Council. She also manages the annual APMA Star Awards program, which acknowledges and rewards marketing agencies and clients for their outstanding creativity and strategic prowess.
Alicia is married to Jason who became a full-time Dad when April5 got off the ground. They have two young children, Joshua and Benjamin. At the end of a hard day or on the weekends, Alicia likes to spend time with her family and her two dogs.
“Success is building a thriving business, while remaining successfully small…and continuing to love what I do.”
p: 02 9977 6255